Here’s a video from an unlikely source, the celebrity web site yupi.gr. This is from a campaign we run for Nokia and Le Spot that poped-up on yupi. We’re using Hypertags in a valentines game designed to encourage male and female club goers to interact.
Nokia branded content downloaded by users asigned one of 5 song titles or song artists to each user. Users needed to find a match within the club. Males received the tracks and the girls received the artists.
The ongoing campaign is for the promotion of the new Nokia ExpressMusic 5800.
Vodpod videos no longer available.
more about “Yupi TV – Nokia Valentines“, posted with vodpod
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